The independent bookmaker BetVictor has revealed that it has extended its already existing partnership with the leading horse racing analyst Timeform. Under the terms of the agreement, the Gibraltar-based bookmaking company will become the first operator that is to provide the horse racing data and experts’ analysis of Timeform to its customers.
The Head of Sportsbook Product division at BetVictor Eoin Ryan commented on the deal, saying that the entire team of the company was very pleased with the extended partnership deal with Timeform, especially considering the fact that the other party provided powerful data and analysis content. He also shared that the company had already integrated with the new API provided by Timeform.
According to Mr. Ryan, the agreement marked the two companies’ relationship consolidation on a technical level. He also said that the newly-signed agreement would help BetVictor proceed with the process of making its racing product offerings better and constantly upgrade them.
With the latest agreement between the two companies in line, BetVictor will be given the opportunity to offer its customers the horse racing data and analysis of Timeform for all race meetings on the territory of South Africa across its channels. As mentioned above, the company is to become the first one ever that has utilised South African horse racing data and analysis of Timeform, and the deal comes as part of the Gibraltar-based company’s strategy to expand its reach and consolidate its positions in the market.
The relationship between the two companies dates back to 2014 when the bookmaker inked its first deal with Timeform, which allowed it to integrate the content and data provider’s horse racing data into its mobile platform and offer it to its customers. Under the terms of the new agreement, the data and analysis for all horse racing events in South Africa will be offered by BetVictor across all its channels.
Commenting on the deal, the Business Development Manager of Timeform Mark Fellows revealed that the South African data provided by Timeform offered the most detailed analysis that could currently be found in the regulated market of the UK. He also expressed his delight with the new extended agreement with BetVictor and shared his belief that the Gibraltar-based company’s customers would gladly access the new experience offered.
- Author
Olivia Cole
